Brief Political Ideologies

Brief Political Ideologies Modern Liberalism The ideology of modern liberalism is a recent thought which has been developed by borrowing views and ideas from other theories to form a huge body of ideology from the works of renounced scholars and philosophers such as Theodore Roosevelt, J.F Kennedy, Woodrow Wilson and Lyndon Johnson.Advertising We will write a custom research paper sample on Brief Political Ideologies specifically for you for only $16.05 $11/page Learn More These people came up with powerful theories which have been incorporated together to form the ideology of modern liberalism. This ideology addresses issues like government entitlements like health care, education, abortion, voting and gay rights. Modern liberalism borrows ideas from several sources. According to the works of Roskin (2009) the modern liberation ideology combines both social liberalism and progressivism to meet the needs of the society and the economy. It is therefore the duty of the federal governmen t to ensure that high level of employment are maintained, to oversee the life and labor standards of its citizens as well as establishing universal social security patterns and to regulate business competition methods within the state (Roskin, 2009). Arthur Schlesinger in 1956 stated that the United States encompasses a laissez-faire and government form which aimed at achieving equal opportunities for every person, but the means employed to achieve this vary under different circumstances. He also pointed out that the concept liberalism has varying interpretations as its application is different in various parts of the globe. In Europe, it is referred to as classical liberalism, whereby it is characterized by features of restricted government and laissez-faire economy (Heywood, 1998).  American liberalists are described as receptive to change and new ideas as they accept ideas from science such as evolution that are by conservatives (Roskin, 2009). Liberalism is against socialism, the ownership of distribution and ownership means, as they belief that political opposition basses and freedom cannot survive if all power was vested on the state. If the there can be obtained equal and wide variety of opportunities got from mixed enterprises, there would be no need to have oppressing and rigid bureaucracy. They argue further that if the available markets were regulated efficiently there could be no need for the central control and the top-down programs because they can offer better solutions. According to the argument which was presented by Paul Krugman, there should be a high degree of efficiency in state owned corporations such as health, education, security and so on. He also supported the monetary policy, saying it approaches the policy of stabilization, which is to give demand in a way it does not disrupt resource allocation. Thomas Friedman was in unison with these ideas especially the one regarding to free trade.Advertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More He believed that through its application, the gap between the rich and the poor will decrease. He believed that the role of the state is to act as a major splitting point among liberalist. Defining the state’s growth has significant importance to modern liberalism. Liberal constitutions create constraints on power of a public official, government branch and the whole state as well (Roskin, 2009). According to the theory of liberal philosophy, there exist five different categories of morality. The first category is concerned with fairness and promotion mainly emphasizing on empathy. The second category is concerned with helping the needy and nurturing the spirit of good among all the individuals in the society. The third category is concerned with the protection of those people who are defenseless. The fourth category is concerned with the fulfillment of one`s des ires in life by achieving his/her objectives in life and living life to the fullest. The fifth category is concerned with self caring, an important ideology since this is where the foundation of caring for others is built on (Schlesinger, 1956). Fascism Fascism is a political ideology where leadership of a state is vested under one individual or a group of individuals. This ideology of was founded during the First World War in Italy by leaders of trade unions together with political leaders to form the political right wing. Fascists feel like the economic, social and political sectors of a state should be organized in a corporatist manner. Under fascism, the government system is characterized by having a tyrant as the President, use of fear in order to undermine opposition in all sector of the Economy. It has heavily borrowed for the social ideologies that were present during the French Revolution as well as the slogan â€Å"Equality, Liberty, and Fraternity†. The ideology be lieves that a nation should be viewed as one huge family under a central leadership. The society should have a common feature of identification and have love for their nation to the extent that they can go to war to protect their country. Democracy is viewed as a setback to social and economic development of the society. Under this system all of the important sectors of the economy are owned by the state. The state makes all the laws and in most cases it cannot be questioned on the decisions it makes.Advertising We will write a custom research paper sample on Brief Political Ideologies specifically for you for only $16.05 $11/page Learn More Armed violence and combat are the main elements in the running of government affairs which aim at instilling discipline and shaping the character of citizens with the help of the army. According to fascists war, violence and aggression is viewed as means of creating the spirit of togetherness among the citizens of the n ation and at the same time they gain respect from other nations. They argue that the state should create and maintain a strong hold on its citizens (Roskin, 2009). Fascism does not embrace equity, rationalism or the right to own property by individuals. They are against liberalism since they feel that it mainly concentrates on economic development. This ideology is also against the concept of social stratification into classes since individuals who are stable economically might become the political leaders of the society even though they are not eligible for that position. Leadership should only fall in the hand of the elite people in the military who will rule with a strong hand, maintain the sovereignty of the state and organize the factors of production in the best way possible to maximize production of goods and services within the country (Schlesinger, 1956). Conclusion Modern Liberalism would suit the United States government in the various realms that exist in the society. Vi ews from this ideology that are essential in attaining and maintaining high standard political, social and economic aspects of the nation should be adopted by the policy makers of the government. Liberalism has proved to be very adaptive to the rapidly progressive world. The United States government has citizens that are of diverse racial origins, and to integrate them into one unified population; it needs to borrow some concepts from the ideology of liberalism. The policy of democracy that is the core principle of the government is addressed as a major aspect of liberalism. It is best for the government not to undermine its principles that it stands for. References Heywood, A. (1998). Political Ideologies. An Introduction. Houndmills. Macmillan Press. Pp54-93. Roskin, G. Cord, L. Medeiros, A. James. J Walter .S. (2009). Political Science. An Introduction (11th Ed.). New York. LongmanAdvertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Schlesinger, A. (1956). Liberalism in America: A Note for Europeans: The Politics of Hope. Boston: Riverside Press

College Application Mistakes You Should Avoid

College Application Mistakes You Should Avoid I met with Jeremy Spencer, former Director of Admissions at Alfred University, and asked him what he sees as the most common blunders made by college applicants. Below are six mistakes he encounters frequently. 1. Missing Deadlines The college admissions process is filled with deadlines, and missing a deadline can mean a rejection letter or lost financial aid. A typical college applicant has dozens of dates to remember: Application deadlines which vary from school to schoolEarly action and early decision deadlines, if applicableInstitutional financial aid deadlinesFederal financial aid deadlinesState financial aid deadlinesScholarship deadlines Realize that some colleges will accept applications after the deadline if they have not yet filled their new class. However, financial aid may be much harder to obtain late in the application process. (Learn more about senior year deadlines.) 2. Applying for Early Decision When It’s Not the Right Choice Students who apply to a college through Early Decision typically must sign a contract stating that they are applying to just the one college early. Early Decision is a restricted admissions process, so it is not a good choice for students who aren’t really sure that the Early Decision school is their first choice. Some students apply through Early Decision because they think it will improve their chance of admission, but in the process they end up restricting their options. Also, if students violate their contract and apply to more than one college through Early Decision, they run the risk of being removed from the applicant pool for misleading the institution. While this is not the policy at Alfred University, some colleges share their Early Decision applicant lists to make sure students haven’t applied to multiple schools through Early Decision. (Learn about the difference between early decision and early action.) 3. Using the Wrong College Name in an Application Essay Understandably, many college applicants write a single admissions essay and then change the name of the college for different applications. Applicants need to make sure the college name is correct everywhere it appears. The admissions officers will not be impressed if an applicant begins by discussing how much she really wants to go to Alfred University, but the last sentence says, â€Å"R.I.T. is the best choice for me.† Mail merge and global replace can’t be relied on 100% applicants need to reread each application carefully, and they should have someone else proofread as well. (Learn more tips for the application essay.) 4. Applying to a College Online Without Telling School Counselors The Common Application and other online options make it easier than ever to apply to colleges. Many students, however, make the mistake of submitting applications online without notifying their high school guidance counselors. Counselors play an important role in the application process, so leaving them out of the loop can lead to several problems: High school transcripts are delayed or never get mailedLetters of recommendation from teachers are delayed or never get sentThe college admissions decision process becomes inefficient and delayedApplications end up being incomplete because the counselor can’t follow up with the colleges 5. Waiting too Long to Ask for Letters of Recommendation Applicants who wait until the last minute to ask for letters of recommendation run the risk that the letters will be late, or they will not be thorough and thoughtful. To get good letters of recommendation, applicants should identify teachers early, talk with them, and give them as much information as possible about each program to which they are applying. This allows teachers to craft letters that match an applicant’s particular strengths with specific college programs. Letters written at the last minute rarely contain this type of useful specificity. (Learn more about getting good letters of recommendation.) 6. Failing to Limit Parents’ Involvement Students need to self-advocate during the admissions process. The college is admitting the student, not the student’s mom or dad. It’s the student who needs to build a relationship with the college, not the parents. Helicopter parentsthose who constantly hoverend up doing a disservice to their children. Students need to manage their own affairs once they get to college, so the admissions staff wants to see evidence of this self-sufficiency during the application process. While parents should certainly be involved in the college admissions process, the student needs to make the connections with the school and complete the application. Jeremy Spencer’s Bio: Jeremy Spencer served as the Director of Admissions at Alfred University from 2005 to 2010. Prior to AU, Jeremy served as the Director of Admissions at Saint Joseph’s College (IN) and various admissions level positions at Lycoming College (PA) and Miami University (OH). At Alfred, Jeremy was responsible for both the undergraduate and graduate admissions process and supervised 14 professional admissions staff. Jeremy earned his BA degree (Biology and Psychology) at Lycoming College and his MS degree (College Student Personnel) at Miami University.

Knowledge management, social networks and innovation Coursework - 2

Knowledge management, social networks and innovation - Coursework Example Knowledge Management (KM), in this regards, is considered the sole requisite to enhance innovation that would act as an added advantage for organisations to maintain their dominance in the global environment. Hence, organisations in the present era are maintaining its competitive edge based on the efficient handling of strategies, such as OL as well as KM (Prange, 1999). Hence, with the developments in the concepts of practice and technology orientation, the organisations are illustrating, the general concepts sustained within the diversified business world (Argyris, 1999). In this context, the paper convolutes on creation of knowledge as well as transfer within organisation. The organisational dynamics will be duly elaborated based on the needs of social dynamics and engendered innovations. Furthermore, the paper inclined towards addressing the complex problems that are prominent within the business domain to enhance the ability of the organisation to assess knowledge. Correspondingly, by addressing the development within the domain of technology, the paper develops a better understanding of the diverse applications of changing business needs. With changing environment and dynamic needs of business, OL has become a major area of interest among business personnel that might help them to develop the quality of operation. Continuous development within the research and development field, as well as in the technical field has in turn acted as a stimulus for integrating OL into the system of business operation (Argote & Miron-Spektor, 2005). With the need to maintain a continuous process of growth and sustainability within the global edge, the organisations are fostering continuous learning process too (Schulz, 2011; Torlak, n.d.). It must be noted in this context that learning is often attributed as a prerequisite for developing the ability of employees in general by enhancing their capacity to perform within the global domain. OL herewith refers to a

Statistics Essay Example | Topics and Well Written Essays - 500 words - 5

Statistics - Essay Example Z-Revenue is higher for Citicorp 3.69 and lower for First Natl of Nebraska. Z-profit is highest for Chase Manhattan Bank 3.23 and lower for First Natl of Nebraska. Summarize all these results; it can be said that only four banks has higher Revenue and Profit that BankTen: The BankTen does not has significantly higher profit per employee $0.041K than industry average $ 0.037K. Profit per employee with two standard deviation above the mean is $0.06. Profit per employee with two standard deviation below mean is $0.02. J.P.MORGAN & CO., BANK OF NEW YORK CO., BARNETT BANKS, REPUBLIC NEW YORK CORP. has profit per employee more than two standard deviation beyond the mean. J.P. Morgan & Co., Bank of New York Co and Republic New York Co. are the top three firms with respect to profit per employee and Barnett Banks is the bank with the lowest profit per employee. Although BankTen is not one of the top performers, it has an average performance (with 72.7 percentile on the profit per employee) on Revenue and Profits except number of employees, where it needs to improve its performance either by generating more revenue and profits with same number of employees or reduce the workforce for improving its profit per

Hadrian’s Villa in Tivoli Essay Example for Free

Hadrian’s Villa in Tivoli Essay The art and science of designing buildings and structures is termed as Architecture, which is a Greek work with a meaning of a master builder. The macro-level of municipal designing, town development, and countryside architecture, to the micro-level of producing a range of furniture can be included in the broader description of the architecture. Both feasibility and builder’s cost are usually addressed in an architectural design, and the function and aesthetics of a user is considered an importance factor in its planning. Volume, light, shadow, texture, and space are often manipulated during the planned architecture, and Sometimes, pleasing aesthetics are achieved by abstracting different and diverse elements artistically. Many architectural works has been represented as a cultural and political symbol in today’s world. The Pantheon on top of the Acropolis in Greece, the Colosseum in Italy, Hadrian’s Villa at Tivoli, and Taj Mahal at Agra in India are some of the many architectural designs and structures that represent the architectural history of their age. The architectural history begins with the needs aroused, such as security, shelter, worship, etc, and means, which were available at that time, for example, skilled persons, building materials, machineries, etc. An architectural expertise was evolved through the oral civilizations and practices of human beings, in order to progress and improve their knowledge to compete in this world. In many ancient civilizations, the architecture was deemed as a reflection of connectivity with the divine power and supernatural command. However, the power of the state or the ruler was represented by the complex and beautiful architectural designs and structures at that time. As the civilizations changed, traditions and customs evolved, people developed themselves and transformed themselves into urban form, hence, the architectural field progressed, and a need to divide it was felt. In order to understand the architectural importance and influence in the society, we will try to understand and discuss the Italian Architecture from its different perspectives and buildings that were built by the different emperors of that time. When we talk about the Italian Architecture, one can say that it owns a distinctive mixture of divinity, uniqueness, and power that were gained by the kings and rulers of that era. One of the many examples of this renowned architecture era is the Villa Rotonda at Vicenza, Villa Emo, Osborne House, etc. , which are the true examples of the fine Italian Architecture. In order to understand the Italian Architecture, we will comprehend the structural and historical significance of the two Italian buildings, that is, Hadrian’s Villa, and Villa Rotonda in the Italy. We will try to compare and contrast these two historical buildings, relating to the architects that built these buildings. Its design, the period, and the historical context will also be considered during this study. We will also try to analyze the ideas and concepts that are underlying these buildings. Illustration of any historical precedent that might have influenced their design will also be explained during the study. We will try to discuss the building elements and materials that were during their construction, and different modes of technology that were required by the architects in that century will also be considered in a detailed section of this study. In the early second century, there was an emperor Hadrian, who built a large Roman villa, which was called as Villa Hadriana of that time. Accordingly, now it is know as Hadrian’s Villa. This villa is one of the finest architectural and structural designs that have been built by the emperors in beautiful cities of Italy. An area of at least 100 hectares or 250 acres has been covered by a sumptuous complex of over 30 buildings. Excluding this area, unexcavated area of 300 more hectares is also considered the part of this villa. In this regard, a place for the World Heritage Site has been given by the UNESCO. At the time of the Emperor Hadrian’s life, this villa is considered as his preferable residency, whenever he was found to be in the Rome. There are several reasons of choosing an imperial palace outside Rome, rather than going for several other palaces that have been built by him and other emperors. Some miserable relations with the senate and the local Roman aristocracy were the primary cause of this influence for an imperial palace outside the city. Accordingly, the imperial residence was the Villa Hadriana. The ancient Tibur, which is now known as Tivoli has this villa built, and which is 28 kilometers away from the Rome. Two minor tributaries are surrounding this villa, which has been built on a hillside. It was built in such a way that a person can reach the villa by land or by boat very easily, via Tiburtina and via Aniene respectively. The travertine quarries, ample supplies of tufa, and unlimited lime was another significant reason of choosing this location of the villa, as these materials were used in the production of cement. The site was also very abundant in the water resources. Therefore, baths were also built inside the villa, which needed vast amounts of water. A traditionally structured villa can be seen in the central part of this palace. A garden with an elongated fountain was included in this villa. Two buildings were also built by the emperor, which were known as Latin library and Greek library. The main residential part of the palace included a large courtyard and a unique building having Doric columns in them. Portico and richly adorned rooms were built inside another grand court, which was known as Golden Court, as it was having very rich finds in it. A series of underground roads, storage facilities, passages, and slave quarters have also been built much below the surface of this villa. In order to run such a huge complex, most of the infrastructure was tucked away neatly, which as another uniqueness of this villa. However, even from the above findings and observations of the architects, it is still very hard to create the appearance of the villa, that it used to be at the time of the Emperor Hadrian, as all the upper parts of the various buildings have been loss during years and wars occurred in the region. Another uniqueness of the Villa Hadriana is its collection of rich monuments, which were brought from various parts of the Roman empire of that time. The display of this rich collection was a symbol of culture and learnedness among wealthy Roman Emperors of that time, especially the emperors, who ruled in the first and second century BCE. Some influences can be found from the two buildings of Marcus Tullius Cicero; Academia and Lyceum, which were famous for their philosophical education in the ancient Greece. Similarly, an area called Syracusa was found to be in the residence of Augustus, which also played an influential part in the various buildings that were built in the Hadrian’s Villa. There are some associations of this Hadrian’s villa with some ideas, which were taken by the previous emperors of that time. However, it is not possible to identify every association due to the dispersion of the artistic elements of the original villa that were built by the emperor. A famous monument in the ancient Athens was ‘Stoa Poikile’ that was painted colonnade, and therefore, the ‘Poikile’ of the Hadrian’s villa has been associated with this Greek monument.

WWE Stock Presentation :: essays research papers

World Wrestling Entertainment, INC Company Overview  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   World Wrestling Entertainment, INC. is an integrated media and entertainment company primarily engaged in the development, production and marketing of television programming, live events and the licensing and sale of consumer products featuring the WWE brand. WWE has been involved in the sports entertainment business for over twenty years and has developed wrestling into one of the most popular forms of entertainment. Economic drivers remain down from historical levels. In 2003, WWE created two separate major television programs, Raw and Smackdown!, each with it’s own story lines and talent. This was done to create two touring companies and increase the number of live events and provides the potential to increase to the contribution of the entertainment business. WWE just needs time to produce the intended marketplace results. The company consistently retains the merit of being the number one regularly scheduled program on cable TV with Raw on Monday nights on TNN, and Smackdown! Is the highest rated show on UPN. It airs on Thursdays. Revenues consist principally of attendance at live events, sale of television advertising time and sponsorships; domestic and international television rights fees, pay-per-view purchases and direct sale of merchandise. Stock for WWE can be purchased through any brokerage or online investing service. Minimums and fees will vary. Investors Choice Plan enables stockholders to purchase shares and reinvest the cash dividends paid on shares. For the past nine weeks stock prices for World Wrestling Entertainment, INC have fluctuated between a high of $14.40 at the end of April to a low of $11.52 towards the end of May. For the month of June stock prices fluctuated between $12.37 for a low and $13.45 for a high. Although stock prices are not as stable as the corporation had hoped, it expects operating profits to more than double from the prior year. WWE anticipates revenue of $375 million, compared with $374 million in the prior year. It expects operating income of $73 million, up from $27 million a year earlier. Net income should range between $44 million and $48 million, or 64 cents to 70 cents a share, compared with a net loss of $19 million, or 28 cents a share, a year earlier. I believe the corporation and management team of World Wrestling Entertainment, INC has done a lot for its fans. Not only does WWE provide live and televised entertainment, they also get involved in matters that are important in the lives of their fans.

High class students most likely to be successful

Historically, societal categories are common social division in every exited society,Bespeaking assorted positions among its ain people. As for American society, harmonizing to Warner ( 1940s ) societal category is categorized into five groups such as upper category, upper in-between category, lower in-between category, upper lower category and lower category. There is, nevertheless, small uncertainty that affluent category has better resources and agencies to accomplish the coveted end. Students from better societal category must, hence, have better entree to instruction and have higher graduated table of accomplishment in school. Indeed, in order to derive better penetrations into the influence of societal category on school accomplishment, a proposed inquiry is set out on this intent.Learning installationsPart of larning installations is school uniforms. Bray and Seng ( 2005 ) do a clear comparing between affluent and unwealthy pupils, keeping that pupils from comfortable or mediu m-income household normally can afford two new apparels every twelvemonth, whereas pupils in hapless household normally have one uniform or none at all. Students from comfortable, accordingly, derive the upper manus in go toing the school than do the students from less comfortable household since most schools in Cambodia require pupils to have on school uniform to go to the category. Another portion of larning installations is learning stuffs. As Bray and Seng ( 2005 ) outlined in their book â€Å" Household Financing of Basic Education in Cambodia † , pupils spend big amount of money on larning stuffs such as notebooks, exercising books, and other supplies runing from pens, pencils, gum elastics, swayers and the similar. It is logical to reason that lone pupils from comfortable household can to the full afford to purchase such dearly-won stuffs ; hence, they are more likely to be successful than other pupils from less affluent household. Deriving entree to such dearly-won la rning stuffs, in add-on, is a beginning of motive for affluent pupils ; nevertheless, it is unfortunate for hapless students. Burt ( 1945 ) stresses the importance beginning of low motive from lower working category, who is, by tradition, outside educational system ( as cited in Lawton, 2001, P.7 ) . Harmonizing to Burt, if pupils from higher category might, though he did reference, have higher chance in wining in school than those from lower category.Auxiliary TutoringOut-of-school disbursal or auxiliary tutoring, significant private activity, is another major disbursal non merely in Cambodia but besides in other states. Tutoring in Cambodia is taught to pupils by their ain instructor and it take topographic point at pupil ‘s place, particularly at the terminal of the official school twenty-four hours. This pattern is a peculiarly critical point of family outgo ( Bray 1999b, 2003a ; Foondun 2002 ; Yoo 2002 ; Kwok 2004, as cited in Bary and Seng, PP. 11 and ADB 1996a & A ; Bra y 1999a, as cited in Bray, P. 47 ) . It can be inferred that merely more comfortable pupils can afford to engage coach for this out-of-school category. If they receive more excess categories, they would be better informed about their academic public presentation at school.ConveyanceKampuchean students throughout the state usage bike as their chief agencies of transit. Some kids walk to school while others are transported by their parents. Many students, nevertheless, start siting bike as they proceed from one category to another ( Bray and Seng, 2005 ) . Consequently, it might non be lucky for hapless pupils to afford bike. However, having bike, pupils must extra money for buying and keeping. Bray and Seng ( 2005 ) supply a clear evident. In Phnom Penh, students had to pay non merely for initial purchase and care of bikes but besides for day-to-day parking. In Bak Touk school, for illustration Grade 6 students had to pay an norm of 7,200 riels per annum for parking, and grade 9 students paid every bit much as 43,600 riels.DecisionThere is adequate apparent to reason that high category pupils are likely to be more successful in school. As mentioned earlier, larning installations play a critical function in kid ‘s accomplishment in school. As in Kampuchean context, pupils from lower category might non hold plenty resource to back up their acquisition stuffs, except high category pupils with sufficiency of resource. Rich pupils merely have adequate acquisition resource, but many of them besides can afford to hold auxiliary tutoring, doing them even better with their school academic public presentation. Transportation is besides accounted for pupils ‘ success in school. Affluent pupils have better agencies of transit to school, unlike less affluent pupils who have limited agencies to school.

Dr. Pepper/7 up Inc. Squirt brand Case Essay

Introduction and Marketing Issues- Dr Pepper/7Up Inc., is one of the largest soft drinks company in the world. This company has its production in 200 countries. Most popular soft drinks are: Dr Pepper, 7 UP, RC cola, A&W Root Beer, Canada dry, Hawaiian Punch, and Squirt. Squirt, is a drink that was invented in the course of an experiment by Herb Bishop in 1938. It was a new carbonated soft drink that required less fruit and less sugar to produce hence it was quite famous during WWII. Later, in 1977, Squirt was bought by a bottler Holland Michigan. The company updated Squirt’s logo and positioned the brand as a mainstream soft drink. Squirt joined A&W Brands in 1986, which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing, marketing, and distribution of Squirt was assigned to Dr Pepper/Seven Up, Inc, which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/Seven Up, Inc. branch. Nowadays, Squirt is bottled and sold by some 250 Bottlers in the US. Since 1990 Squirt’s unit sale volume has been stable until recently. There is a huge volume of carbonated soft drink consumption in the US. American consumes 849 eight- ounce annually. CSD are popular among individuals aged 20 – 49. Consumption of diet drinks is popular at the age group of 25 and over. Today, Squirt’s product line consists of regular, diet, Ruby Red, and Diet Ruby Red. Diet Squirt and Diet Ruby Red account for 20% of Squirt’s total sales. The study of Squirts sales volume has shown a slow decline in recent years, although squirt remains one of the best selling brands among citrus flavored drinks, still the competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. The flat sales of Squirt need to be boosted before competing brands begin to erode the market share enjoyed by Squirt, therefore to safeguard against this Kate Cox, brand manager at Dr. Pepper/ seven up inc began to develop plan for market targeting and product positioning as prescribed by Foote, Cone and Belding that is brand’s advertisement agency. In the mid- summer 2001, Squirt Brand management team, had to begin drafting annual advertising and promotion plan for Squirt in the US to chart a right marketing plan the team had to come up with answers for the following questions: Q1: What should be Squirt’s target market? Or what target market to choose? (FCB recommendations) Q2: How should Squirt be positioned according to the target market? Q3. Is it beneficial to follow recommendation of Foote, Cone and Belding of targeting and positioning Squirt or should old methods be followed or there should be some new innovative methods to increase sales and promotion of Squirt? Situational analysis- Squirt has been advertised in all the mediums of media like newspapers, television, and radio. Although squirt remains one of the best selling brands among citrus flavored drinks, still the study of Squirts sales volume has shown a slow decline in recent years. The competition due to better marketing budgets and techniques from the two main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt. Squirts advertising agency Foote, Cone and Belding suggested market targeting and brand positioning as two ways for Squirt to come out of this problem. Following their suggestion and considering that the answers to the questions mentioned above will serve as main decision making tools we analyzed the market situation for Squirt. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. Consumer research conducted by Dr. Pepper/ 7 up inc. in taste testing of Squirt and Citrus of coca-cola group indicated that Squirt scored higher on the thirst quenching attribute. Compared to Dr. Pepper/7up inc. Coca- Cola and Pepsi show more aggressive for of adv ertising and promotion of products Consumer. Buyer Behavior and customer segmentation- Data suggests that in U.S the consumers drink more carbonated drink then tap water. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. This statistics shows that there is a huge market for carbonated drinks in U.S. It was observed that age and ethnic/racial angle played an important role in growing consumption of soft drinks. Hence changing demographics have been critical factors in the growing popularity of these flavored soft drinks. Age- Previous target market for squirt has been between 18 to 44 yrs old. According to the research by Foote, Cone and Belding, Squirt was more of a thirst quenching product then refreshing. They suggested that youngsters would identify with this â€Å"thirst quenching attribute of Squirt, and the research also suggests that this group is supposed to be the large consumer of soft drinks. Therefore, they recommended targeting youngsters between 18 -24 year old. Ethnic/ racial- In U.S 25% Americans are under 18 years of age and one quarter of U.S population is Hispanic and African- American. By a census in 2000, it was predicted that soon 17% out of youth under the age of 18 will be Hispanic; also they will amount to 45% of all minorities in U.S thus surpassing African Americans to become the largest ethnic group in U.S. It was also observed that per capita consumption of flavored soft drinks is higher in Hispanics and African- American than the other racial groups. This information prompts a wise decision to target these ethnic- racial groups to increase the market share of the squirt flavored carbonated drink. If the census of 2000 is accurate then it is a fact that to target this huge population of Hispanics and African- Americans as future market for Squirt will be very beneficial. Squirt has already been exposed to many Hispanics, primarily those of Mexican decent because of the popularity of the beverage in Mexico. It is one of the largest selling brands of soda in Mexico, and Squirt has large brand recognition there. Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca – cola and mountain dew from Pepsi. SWOT analyses – SWOT analyses of the Squirts market potential, is as follows: Strengths- Squirt is the best selling carbonated grapefruit soft drink brand in the United States. It is already has brand name recognition in the Mexican market, hence while targeting the Hispanic population Squirt will have a competitive edge over his competitors who are also targeting the same market fiercely. Weaknesses- Squirt brand has budget restrictions for advertising and promotion, which is not the case with its competitors like Coca- cola and Pepsi. Opportunities- Squirt has a huge opportunity to successfully expand its brand by targeting young because their grape flavor attracts more youngsters because of its unique thirst quenching attribute and. penetrating Hispanic groups and African – American market to target them as guaranteed consumers for future, as it is predicted that Hispanics are going to be the most populous ethnic group with more number of youths as compared to other minority groups in U.S. Threats- There are no threats specifically, but depending too much on particular ethnic group and particular age, in short narrow targeting criteria can prove to be disaster if it backfires due to certain reasons, anchoring the target consumers because they are the main source and they dictate the location to get the soft drink, also dominate taste preferences because soft drinks is an elastic product. Considering the above mentioned information, it is clear that the recommendations of Foote, Cone and Belding for targeting and positioning of Squirt are rational and by targeting Hispanic and African – American, young population of 18 to 24 yrs of age will be beneficial for Squirt in a long run. Problems and Opportunities: Young Hispanics are considered to be the target market for positioning of Squirt for brand promotion. Also, considering the fact that Squirt is already popular among the Mexicans, can be used as a positive sign for this venture. Facts mentioned above in the situational analysis like that Hispanics are fast growing ethnic group in U.S, it is predicted that maximum number of youth is going to belong to the Hispanic community, Hispanics, does not like hard sell messages and likes messages that are real and relevant to them, they like shop closer to home in mom and pop stores, also the majority would prefer ads in Spanish (50%) while 30% prefer English and the rest have no preference. Positioning and specific targeting is the main issue for the Squirt brand. The advertisements are not appealing to the suggested new modified target audience which should include Hispanics (specifically in the states of California and Texas). The advertisements should focus more on real life moments while showing Squirt being consumed by individuals. This will allow the target audience to connect with the Squirt brand. Also, Squirt should show advertisements in Spanish as well as English. Also, budget for advertising should be expanded. Strategy: Using the above information and the research provided by FCB’s presentation, it is clear that Squirt should focus on the age demographic of 18-24 year olds. An effective marketing campaign targeted towards 18-24 year olds has a two potential results: 1) a short term solution of increasing sales of squirt to 18-24 year olds and 2) a long-term solution of positioning squirt as a staple beverage for 18-24 year olds such that as consumers of squirt move out of the targeting age demographic they will continue to be loyal consumers of Squirt, thus increasing squirt sales in the 25+ market within a few years. Kate Cox has a few options in how she markets Squirt to the target audience of 18-24 year olds: †¢ A â€Å"multicultural marketing mind-set† approach †¢ 18-24 year-olds (regardless of race) †¢ A hybrid approach 1) A multicultural marketing approach would appeal to the increasing amount of Hispanics and African Americans in the 18-24 age range. It would also provide for the popularity of Squirt in Mexico to filter in to the U.S.’s Mexican population. The concern with such a strategy, however, is that Caucasian’s are still the largest consumer of Squirt. The risk with a multicultural marketing mind-set is that such a marketing campaign has the potential to isolate Caucasian consumers. The benefit of such a campaign is to increase the consumer base to those who are not Caucasian, trusting that Caucasian’s will continue to consume Squirt, a wider appeal of the beverage to consumers would increase sales. 2) An 18-24 year old marketing campaign would target all consumers in the 18-24 demographic. By identifying Squirt as a popular beverage amongst consumers in this age range, regardless of race, Squirt has the potential to both increase sales within the age demographic as well as within the Hispanic and African-American demographic. Such a campaign would have to be carefully thought out and the recommendation is for Cox to identify a celebrity or fad that is popular amongst 18-24 year olds, regardless of race. Such a campaign could be aligned with an event. For example, a Squirt campaign that is aligned with the Olympics with Olympic athletes as spokespersons could appeal to 18-24 year olds regardless of race. Another strategy that could work is partnering with a popular television program or event. For example, Coca-Cola’s sales increased with it being the official beverage of American Idol judges. Such alignment with a popular TV program is sure to increase sales amongst all races within the targeting age-demographic. 3) A hybrid approach would, perhaps, be the most expensive, however, if nervous about leaving out the Hispanic and African-American populations through an overall marketing campaign targeting towards all 18-24 year olds, Squirt could do a â€Å"spin-off† campaign with commercials and packaging in Spanish. Such a campaign would reach all 18-24 year olds as well as all Hispanics, regardless of age. The initial costs are the initial down-fall, however a successful campaign could re-define Squirt in two needed demographics, all Hispanics and all 18-24 year olds. Recommendation: A Hybrid campaign is the best option for Squirt. As 73% of Squirt consumers are Caucasian, redefining Squirt as a drink popular amongst 18-24 year olds with celebrity or event backing popular amongst the targeting demographic is the best option to create a brand for Squirt that will create consumer loyalty amongst 18-24 year olds, securing a place in the 25+ market within a few years. A smaller, geographic specific side campaign targeting towards Hispanics with Spanish ads and packaging will help Squirt capitalize on its popularity in Mexico and will see an increase in sales in border states, such as California and Texas.

Spottswood W. Robinson III essays

Spottswood W. Robinson III essays Spottswood William Robinson, III was born in Richmond, Virginia on July 26, 1916. As a young man, Spottswood Robinson had two heroes, his father and his grandfather. Actually, he idolized his grandfather, who had been born into slavery, yet persevered and later became a successful businessman. He has said that his grandfather and father were strong influences in his life. He went to Virginia Union University when he was the age of 17. When he finished his studies there he then attended Howard University School of Law. His professors became his new heroes because they helped him to see the law as a means of solving the basic problems of American society. For Robinson, these new things became a challenge that gave his life purpose. In 1939 he graduated first in his class. According to Harry T. Edwards, Judge of the U.S. Court of Appeals, "Robinson graduated from Howard Law School with what is still reputed to be the highest scholastic average in the school's history." The men who taught and inspired him were great lawyers of the time. Their names were William Hastie, George E.C. Hayes, Charles Houston, Bernard S. Jefferson, W. R. Ming, James M. Nabrit, Jr. and Leon A. Ransom. After graduation Robinson became a faculty member of the Howard University School of Law from 1939 until 1947.  He also, along with his mentors and another group of Howard-trained Attorneys Thurgood Marshall, Oliver Hill, Arthur Shores and C. Wolden met at Howard or in nearby cities to assist each other in preparing civil rights cases. They were a marvelous group of men who unselfishly gave time and knowledge to the cause of civil rights. At various times, Robinson was an instructor, professor and also a partner in the law firm of Hill, Martin and Robinson in Richmond. Robinson was one of the core attorneys of the NAACP Legal Defense and Educational Fund from 1948 to 1960. Through the NAACP Robinson worked on important civil rights cases including ...

What is a List of Publications, and Why Does It Matter

What is a List of Publications, and Why Does It Matter For freelancers who write short pieces, a list of publications (LP) where weve successfully appeared is essential. Creating it may be a dull left-brain task, but even if you have few publications so far, starting an LP gives you advantages for your career. Heres what to include in your list: Articles, essays, stories, blogs, guest blogs, poems, interviews, book reviews, forewords, introductions, letters to editors of well-known newspapers, and, of course, books youve published. Include radio interviews, live talks, and panels youve participated in. There are a few ways to organize the list: I like to organize mine GENRE: Writing how-to. ARTICLE: Writing Blocked? Try These Six Simple Tools. 850 Words. Romance Writers Report, March 2014, vol. 34, no. 3, pp. 21-22. And an online one: GENRE: Writing how-to. ARTICLE: Told and Retold: Reinventing Classic Fairy Tales, 1560 Words. Childrens Book Insider, July 2014, pp. 4-5. http://cbiclubhouse.com/clubhouse/wp-content/uploads/2014/07/2014-07.pdf Resist the urge to include everything youve ever written. Dont add pieces accepted, even paid, but never published. Dont add letters you published in newsletters or newspapers. Where you store your LP depends on your goals: I keep my master LP in a computer file labeled List of Credits. I post a few pieces on my website. Hope Clark wisely points out that these pieces can come up in a Google search. I use recent publications for my email signature and queries. You can also link to pieces from Facebook. The key is to sprinkle discriminately, not dump to brag. From your LP, you can extract an Abbreviated List of Pubs (ALP) in your queries to editors using what applies to each editors needs. The ALP can: 1. Show youre a professional. 2. Demonstrate your organizational ability, consistency, and attention to details. Editors will assume youll use these qualities for their assignments. 3. Provide verifiable evidence of your credits. 4. Show your seriousness, marketing savvy, and ingenuity. In Make a Real Living as a Freelance Writer, Jenna Glatzer counsels about judicious ALP choices: cite   credits for publications in which youve had great relationships with editors (they compare notes). And avoid overly creative (read: fabricated) entries. 5. Show your interests and flexibility. Editors may then consider you for other types of assignments. A magazine editor rejected my article about journal writing, but noting my childrens publication credits, she invited a piece on childrens writing. For you, an LP can: 1. Be a record of your completed pieces. 2. Remind you of publications youve forgotten and how youve undersold yourself. 3. Prompt you to recall genres youve written in and would like to explore further. 4. Give you a convenient source for extracting credits for many purposes. 5. Enable you to announce everywhere, Ive published, oh, about 3,562 articles. 6. On dark days, it shows your line of your progress, motivates you to write and submit, and reminds you of your achievements. Your LP is a gift to yourself disguised as grunt work. Easy to keep current, your LP will continue to boost your confidence as you add to it and quietly crow over your latest successes.

Impacts Globalization on the E-Commerce Assignment

Impacts Globalization on the E-Commerce - Assignment Example Globalization has thereby evolved overtime posing a significant impact on geographical scope, cross-national intensity, and local and national economy (â€Å"Globalization 101†.) As a businessman in the U.S, I have been able to enter the market of China by establishing three online stores to operate there. The aim of international integration with China is to expand my online store business that already exists in New York City. The stores consist of several unique items starting from furniture, mattresses and table linens to a variety of cosmetics. Other services include a vast selection of excellent clothing for both men and women of high-quality brands such as epic threads, style and co, and American Rag. In addition, they offer various collections of world’s top boutiques with high-quality labels such as Calvin Klein, DKNY, Hugo Boss, Donna Karan, and Giorgio Armani. However, although several customers walk in the stores for purchasing of products, most of them are limited by distance and, therefore, rely on online purchase methods which are highly dependent on the internet system. Improvement in telecommunication networks and increased use of the i nternet are two main globalization features which have, therefore, contributed to my success in the market (Dua 244). One of the major impacts of globalization on the online stores is the enhancement of e-commerce. E-commerce is the purchasing and selling of goods and services by customers and businesses through an electronic medium, in the absence of any paper documents (Lakshmi).Through e-commerce, it has become easier for the stores to carry out product display, ordering procedures, and payment and delivery procedures. Customers accessing the stores’ website are able to view the lists of goods offered, the location of the stores, and the catalog on each product.  

Leadership 2 Essay Example | Topics and Well Written Essays - 1500 words

Leadership 2 - Essay Example It is also considered that multicultural workforce tends to have diverse ideas and opinions which are considered as both harmful as well as beneficial. There are numerous organizations in UAE that faces such problems and leaders have to be quite innovative to deal with such problems. Consumers may also feel dissatisfied if employees of an organization cannot communicate efficiently with them. The leaders of organizations in UAE face a significant challenge in this regard to maximize the opportunities that are available and to minimize costs. Organizational Behaviour is concerned about those processes which deal with how individuals, groups, and people cope among themselves in organizational structures. In this regard, organizational behaviour follows an approach which can be termed as systematic. It interprets the relationship between people and organizations in terms of the whole organization, whole group, whole social system, and whole person (Lambert, 2002). It strives to achieve a better relationship between people by achieving objectives such as social, organizational, and human. Organizational behaviour comprises numerous topics such as leadership, change, teams, and human behaviour. It must be noted in this regard that the base of an organization depends on its management’s values, philosophy, goals, and vision. These factors play an important role in driving the culture of an organization which consists of informal organization, formal organization, and social environment. The culture of an organization p lays an important part in determining the type of communication, group dynamics, and leadership within an organization. A multi cultural workforce in an organization comprises people who are from different cultural backgrounds and as such they are considered to have different ways of approaching a problem. Leadership is considered as the ability to